Bucky Fuller and what’s wanted and needed

I was of fan of the late Buckminster (Bucky) Fuller. He had a simple idea:

We’re all in this universe for a purpose; nature doesn’t make things without a purpose.

We’re designed to make a contribution to the planet/species.

We are given intuition to discover what our purpose is.

Then we can simply look around at the world we see and notice what is wanted and needed that fits with what our intuition tells us we are to do.

Pretty simple, really.

So, what is your intuition telling you is your purpose?

And, what do you notice, looking around, is wanted and needed in the world that you think you could make a positive difference and contribution in?

Start now. Don’t worry about the money or how it will be a career. Don’t concern yourself with who will judge your actions negatively. Don’t let yourself be stopped by the “who the Hell am I” kinds of self-doubts.

Bucky believed if we all did this, the world would work for everyone, with no one left behind.

New Marketing R.A.P.

Here’s a short summary of what I think is the new reality in marketing, summarized by the acronym R.A.P.